Digital Marketing Strategist
The Digital Strategist, will sit on the Digital Strategy team and be responsible for internal team collaboration, digital marketing strategy and execution, and vendor management.
Overview
The Digital Strategist coordinates the resources needed to manage building and developing strategic digital marketing plans while balancing the expectations of clients with the execution of LDWW services – services include but not limited to website and tech stack, chatbot, email, SMS, automated workflows, and data analysis.
Additional responsibilities include vendor management and an understanding of data analytics.
You will work closely with our Account Planning and Creative teams within the agency and report to our Managing Director, Digital.
Responsibilities
- Provide the high-level technology strategy and management for digital marketing projects and capabilities.
- Oversee website content updates, development projects, and website strategies.
- Oversee marketing automation and email development, workflows and execution, including building emails, chatflows, segmentations, SMS platform application, etc.
- Collaborate with both Digital / Social and non-Digital areas of the business, bridging the gap between the business problem and a digital solution.
- Contextualize and apply data – including gathering, organization, interpretation, recommendation development, etc. – to inform the development of programs, content, and experiences.
- Serve as a subject matter expert, deepening functional expertise, staying abreast of trends, and helping shape ongoing integrations with the CRM, CMS, SMS, and analytic tools.
- Author clear, concise and technically sophisticated reports; proactively identify opportunities to build from these findings to next steps or new applications.
- Bring your thinking, strategies, and ideas to advance our company’s values, culture, and vision for the future.
Skills and Expertise
- Excellent interpersonal and client relations skills
- Lead by example in setting professional standards and demonstrating account expertise that adhere to LDWW and client service level agreements
- Ability to think and act strategically, anticipating and creatively solving problems with clients and internal teams
- Effective project management skills with proven ability to work with various groups to reach a common goal
- Excellent communications and writing skills
- Ability to successfully multitask with proven ability in managing multiple projects
- Ability to work under tight deadlines
- A strong understanding of digital analytics/KPIS and how they can be used to achieve goals.
- Familiarity with Google Analytics/GA4
- Knowledge of CMS, ESP, SMS, marketing automation, and CRMs is required
- Intermediate experience with HubSpot and/or WordPress & Webflow require
Education and Experience
- Bachelor’s degree in marketing, advertising, communications or a related field, plus 4-6 years of professional experience in digital marketing is preferred.
- UX experience is a plus.
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