For almost a decade we have collaborated with the Big 12 to bring fans unique brand experiences and take initiatives to their optimum place with media and in the industry. The Big 12’s marketing efforts and campaigns command attention, drive fan activation and inspire engagement. We establish brand alignment and creative across all conference touchpoints from corporate identity with strategic brand narratives to community forums and award-winning advertising.
Carnival Corporation partnered with LDWW in 2013 on global corporate communications and collaboration across its nine cruise line brands to help elevate the company's reputation. In this partnership, we provide services ranging from crisis communications and media relations to content development, executive visibility and support for innovation, environmental compliance and sustainability.
As an essential part of America’s transportation industry for more than 100 years, Greyhound has become synonymous with bus travel. But with a changing transportation landscape, the largest intercity bus provider needed to reframe its reputation and help bring the brand’s story into a new era. We partnered with Greyhound and quickly provided crisis communications support while simultaneously looking to increase positive media coverage. Our brand and production teams work to not only energize the brand but also to help invigorate the “new Greyhound” message and aesthetic.
Future For Football
Through our Future for Football campaign, we have worked tirelessly to inform and engage people on the sport’s importance and the community it creates to help increase participation. Using a truly integrated and digital storytelling approach, we have created more than a thousand stories seen my tens of millions of viewers. Our work encompasses everything from producing award-winning TV commercials and daily content to working with different football insiders and keeping the industry and media updated on an ongoing basis.
The live TV streaming industry has grown rapidly since SLING TV disrupted the traditional pay-tv space in early 2015. In just a few years, new competitors have come and gone, and the landscape continues to evolve. As an extension of SLING’s news engine, we complement their efforts to maximize media coverage. Our team delivers creative storytelling ideas and cost-efficient tactics that earn results every single day. SLING continues to lead the industry in media share of voice, and our collective efforts have increased the brand’s share by approximately 5-10 percent in less than three years.
LDWW puts the client front and center. Established in 2013, the firm is led by industry veterans and driven by an innovative model that closes the gap between clients and accountability. Whether it’s content production, public relations or anything in between, each project is partner-led with a team of dedicated professionals working closely beside each client and never by the clock. This means we offer 100% transparency, never bill by the hour and sync custom strategies around our clients’ goals.
Excited? Then meet our visionary leaders, all with a different set of skills, all focused on doing what matters to you.
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Ken Luce founded LDWW to be a pioneering agency in the digital era, creating high-impact campaigns and communications strategies that build brands, protect reputations, and inspire action among the audiences that matter most to clients.
An award-winning industry expert, Ken is known for his unique abilities in helping companies of all sizes achieve successful business outcomes. His reputation has made him one of the most sought-after strategists in the industry.
Ken’s experience spans various high-profile client engagements in business sectors including aviation, real estate, consumer marketing, automotive, oil and gas, travel, and tourism. He has led international product launches, brand campaigns, and some of the most complex crisis campaigns and thought leadership programs for leading brands. He has particular expertise in sponsorship activation, and consumer and digital marketing campaigns.
Ken was the chief operating officer at H+K Strategies. Before that, he held senior management roles at Weber Shandwick and is widely credited with developing and managing the firm’s Client Relationship Leader program, which has been featured as a Harvard Business School case study and is still being used today as a model for client service in large consulting firms.
His client engagements include American Airlines, ExxonMobil, Ford, Dean Foods, US Airways, Sprint, DISH Networks, Big 12 Athletic Conference, General Motors, and Omni Hotels & Resorts.
His work has earned more than 200 communications industry awards, and recognition by PR News as PR Professional of the Year and PR Week as a PR Professional of the Year finalist.
Kristy Morgan is a Partner on the Digital and Creative team of LDWW. She leads all digital, content and advertising strategies for the agency and manages the in-house digital and content team along with a supporting larger network of designers and production teams. Most recently, she won a prestigious PRSA Silver Anvil in 2017 for the Okay to Say campaign that was also was selected by PRSA as one of the Top 5 Global Campaigns of 2017. In 2018 and 2019, her digital team earned over 40 industry awards for various client advertising, social and digital campaigns and content series.
Kristy brings over 15 years of design, digital and advertising experience, ranging from working with non-profit organizations and Fortune 100 companies to planning and executing exhibition promotion and book publishing. She has managed award-winning projects for the Big 12 Conference, Football Matters and American Airlines. She has worked on branding and digital projects for Greyhound, First Data, Carnival Corporation, LLC., ExxonMobil, American Airlines, Medical City Healthcare, Unilever, Verizon Wireless, Bill & Melinda Gates Foundation, General Motors and Bloomberg Philanthropies.
Prior to joining LDWW, Kristy managed a nationwide design team as the Creative Services Director at H+K Strategies US and before that was Project Manager for the Visual Communications team of Weber Shandwick US. Prior to her agency work, Kristy spent four years as the Marketing Director for Downtown Dallas, Inc. and worked as Communications and Design Specialist at the Modern Art Museum of Fort Worth.
Kristy is a graduate of the University of North Texas, Denton with a Bachelor of Arts in Journalism with a minor in French. She currently serves on the Board of Directors for the Dallas Architecture and Design Exchange.
Brandon Smulyan develops, implements, and executes public relations programs with an emphasis on corporate communications and media relations within the business, travel, real estate, technology and consumer industries.
He is the lead contact for SLING TV, Cars.com, Greyhound and DFW International, and co-leads the Football Matters campaign. He provides strategic counseling and account operations and services management to meet the goals and objectives of the clients. He also manages staff resources for the agency and will serve as a project manager on short-term engagements for LDWW.
Brandon has also worked on some of the nation’s most recognizable campaigns including Carnival Corporation’s launch to Cuba with its Fathom brand in 2016. As a core member of the team, he was responsible for helping plan and execute the media strategy for the first American cruise ship to sail to Cuba in nearly 50 years. He also led the Omni Hotels & Resorts business, where he oversaw all the communications for the opening of five hotels.
A 14-year veteran of the PR industry, Brandon has worked at two of the world’s largest firms – Weber Shandwick and H+K Strategies – where he served as a media relations specialist for some of the world’s most recognizable brands.
In 2012, he was an onsite media consultant at Ford Motor Company in Michigan where he helped launch the 2013 Ford Fusion and Escape. He has also worked on engagements for AT&T, RadioShack, Verizon Wireless, Verizon Communications, American Airlines, The O’Donnell Foundation, Gridiron Greats Assistance Fund, Jose Feliciano Foundation, and ExxonMobil.
His media work has earned numerous awards for clients, including the coveted Platinum Adrian Award for Omni from HSMAI, the top hospitality industry award.
Ken Maxwell is Partner and Creative Director for LDWW’s Digital and Creative Division. He oversees a national team of design and creative professionals that specialize in corporate branding and identity, creative communications, content creation, digital strategy and video production.
With over 35 years in branding, creative communications and digital experience, Ken’s expertise ranges from strategic design and brand positioning in the technology and business-to-business space to interactive design applications for digital solutions. He has won more than 100 industry awards for an impressive range of client branding and digital projects, including the Big 12 Athletic Conference, Carnival Cruise Lines, Crescent Real Estate, Hillwood Real Estate, Hines, Trammell Crow, GameStop, HCA, Medical City Healthcare, St. Paul Health System San Antonio, Omni Hotels and Resorts, The Meadows Foundation and the Meadows Mental Health Policy Institute, as well as American Airlines, ExxonMobil, Michael and Susan Dell Foundation, and Bank of America.
Together with his business partners, in just three years, Ken helped secure LDWW’s position as the largest Communications/PR firm in Dallas/Fort Worth (Dallas Business Journal) and a top-100 firm nationally based on revenue (PRWeek Ranking of US Firms). The firm also was recognized as the “2017 and 2018 North America Boutique PR Agency of the Year,” and as the number-one ranked creative agency in the U.S. – and fourth internationally – by The Holmes Report. In 2020, LDWW was ranked as the number 1 Communications firm in Dallas.
Prior to LDWW, Ken was Chief Creative Officer for Hill+Knowlton Strategies. Before that, he was Senior Vice President and Creative Director for Weber Shandwick; President and Creative Director for his own firm, Maxwell-Sandoz; and Senior Vice President and Creative Director of DBG&H, which was the largest real estate marketing firm in the nation.
Maxwell’s award-winning historic work includes branding and creative communication initiatives for clients such as Got Milk, Motorola Mobility, Verizon Wireless, Sprint, American Airlines, ExxonMobil, Hitachi Consulting, Komen for the Cure, Michael and Susan Dell Foundation, Bank of America, the National Cherry Growers Council, MasterCard, UT Southwestern Medical Foundation, Downtown Dallas Incorporated, Bloomberg Philanthropies, Downtown Dallas, Inc. and The Dallas Zoo.
Maxwell has a BA degree in Radio/Television/Film from TCU and serves on several North Texas non-profit boards. In 2015, he and several key stakeholders launched a non-project restaurant in downtown Dallas called Café Momentum. He serves as Vice-Chairman-of-the-Board for this innovative social enterprise that provides internships and life skills to at-risk youth from the Dallas County Juvenile Justice System. Café Momentum is one of the most successful micro-charities in Dallas and has created a spin-off with Dallas’ Ruthies Food Truck and with the NFL to create non-profit restaurants in Nashville, Los Angeles and Houston.
Annabel Hardin is Content Director for the LDWW digital team, working to strategize and implement a creative social and digital media plan for clients. She leads and manages all content production, stories and ideas – from out-of-the box activations and long form features to small campaign series and weekly conversation starters. Annabel brings in multi-faceted strategies to carry a brand’s message through brand-produced posts and assets as well as in cultivating and curating user and media generated content. Her leadership and management of Big 12 Champions for Life and Future For Football has collected a Lone Star Emmy, an official selection in the Maui Film Festival, and Webby, Telly, and College Sports Media awards.
Annabel has over ten years of television and digital media production experience. Prior to joining LDWW, she was a digital media producer for Fox Sports Interactive, where she created trending content for multiple Fox Sports digital platforms. She also spent time working in ESPN’s Content Development department, contributing various original content to the network's Year of the Quarterback initiative and the Emmy Award-winning 30 for 30 series.
Annabel is a graduate of The University of Texas at Austin with a Bachelor of Arts in Theatre and a concentration in English. She also studied at Queen Mary University in London, England.
Jody Venturoni is a 25-plus-year veteran communicator who blends strategic consulting with operational strength. Her career includes an impressive combination of Fortune 100, large global agency and entrepreneurial experience at the most senior levels. Most recently, she helped launch LDWW, a nationally recognized integrated communications agency and one of the top 100 independent PR firms in the US.
An award-winning crisis communications and reputation management consultant, Jody has worked with a notable roster of Fortune 500 companies, national sports teams and leagues, high-profile CEOs, major non-profits and start-ups. Jody has unique expertise in managing communications responses during large-scale mass casualty and terrorism events, having worked for more than a decade with global commercial airlines and cruise lines. She also has handled volatile, headline-grabbing employee and labor relations situations.
Jody has been profiled by PRWeek as a “Top 20 Agency Manager” in the U.S., was named as Editors’ Choice “People to Watch” and was a PRNews “PR Team Leader” finalist in 2011. She was featured in a Harvard Business School case study entitled, “Weber Shandwick: The Client Relationship Leader Program.” She serves as judge for numerous national and international industry awards, including the prestigious Public Relations Society of America’s Silver Anvil.
Jody is a member of the Board of Directors for the Dallas Women’s Foundation and serves on the Southern Methodist University Communications Studies Advisory Board. She is a frequent commentator and speaker on the impact of social media on personal and corporate reputations.
Jeff Orth provides client leadership for the Big 12 Conference and consults with all of our client teams on brand marketing opportunities.
Jeff spent almost 20 years at Austin ad agency GSD&M building brands in global sports and entertainment, higher education, healthcare, packaged goods and retail. Jeff helped lead multiple award-winning campaigns for clients such as the PGA TOUR, Big 12 Conference, CBS Sports, Goodyear, Pacifico Beer, Lennox and Austin’s Seton Healthcare Family. The PGA TOUR and CBS Sports campaigns each earned a Bronze Cannes Lion.
Prior to joining LDWW, Jeff was with The University of Texas Athletics Department in the role of Associate Athletics Director for Strategic Relations. At Texas Jeff provided leadership in marketing and communications strategies for various departmental initiatives including media relations, ticket sales and fan engagement.
Chris Cradduck is a senior communications lead and advisor for the firm’s largest clients, and helps oversee partner and vendor relationships for the agency.
He also holds a key senior leadership position for Carnival Corporation, managing several areas of corporate communications including c-suite executive communications, global media operations (China), fleet communications, and corporate and consumer media relations. In addition, he supports reputation management, corporate marketing/content, brand communications, sustainability, technology initiatives and crisis communications.
Chris played a lead media operations role for Carnival’s historic first U.S. cruise to Cuba in over 40 years, enabling LDWW to be one of the first U.S. firms to operate a full-scale media program on the ground in Cuba. The team’s previous work to restore Carnival Corporation’s reputation following several high-profile negative incidents was recognized by PRSA with the “Best of Silver Anvil” Award, honoring the single best PR campaign in the calendar year.
Before joining LDWW, Chris held key senior positions at H+K Strategies (WPP) and Weber Shandwick (IPG). He has over 20 years of multidisciplinary PR, communications and reputation management experience, and has served as a senior client lead for multiple large and complex client engagements for Fortune 100 and other top brands including Ford, DISH Network, General Motors, Qwest, Sprint, Hitachi, American Airlines, Cisco, Microsoft, Nortel, and the U.S. Army.
His expertise across several industries and communications specialties helps clients build positive perceptions through proactive consumer, content and brand storytelling, while protecting corporate reputations against threats in a quickly evolving digital, social, and mobile world.
A partner with LDWW since January 2013, Mike has provided communications leadership for organizations ranging from a Silicon Valley healthcare startup and Major League Baseball’s Tampa Bay Rays to Fortune 500 companies in the airline, cruise, technology, telecommunications, video conferencing and gas and electric utility industries.
Currently, Mike leads LDWW’s business for Carnival Corporation, the world’s largest cruise company, working closely with the chief communications officer to develop public relations strategies and lead proactive media relations efforts. This includes building relationships and working on story opportunities with journalists from key regional, national and global media outlets; managing and providing counsel on a variety of issues, challenges and opportunities; and providing senior leadership for crisis situations and special projects. In June 2015 the work done with Carnival Corporation was recognized by the Public Relations Society of America (PRSA), the world’s largest PR organization, as a finalist in two categories in its Silver Anvil Awards, PR’s top awards program. LDWW and Carnival Corporation received three honors: a Certificate of Excellence in Crisis Communications, a Silver Anvil in Brand and Reputation Management, and the Best of the Silver Anvils Award — the PR field’s most prestigious honor – as the best of all Silver Anvil Award winners for its work in Brand and Reputation Management.
Previously, Mike led LDWW’s work with Pacific Gas and Electric Company (PG&E), one of the largest combination natural gas and electric utilities in the U.S.
Ashley Wilemon is a Managing Director in the Oklahoma City office of LDWW. She currently leads operations and oversees content development for the agency's work with the Chickasaw Nation.
Prior to joining the LDWW team, Ashley was Senior Vice President - Client Strategy and Service for Saxum, leading crisis and issues management, executive training, writing, and media relations efforts for clients across multiple verticals. During her time at Saxum, Ashley led comprehensive rebranding efforts for companies in aerospace and defense, financial services and energy as well as working on issues management initiatives for brands such as Anheuser-Busch and Hobby Lobby.
Before joining Saxum in Oklahoma, Ashley led the corporate practice for the Dallas office of Edelman, spearheading public awareness campaigns and reputation management efforts for clients in the event marketing, professional services and technology fields.
Ashley began her career at Weber Shandwick in Dallas, providing award-winning support for American Airlines, Verizon Wireless and a variety of other B2B and B2C clients.
Ashley has taught PR Writing at the Gaylord College of Journalism at the University of Oklahoma and consulted with the US State Department on best practices for media measurement. Ashley is a volunteer with Country Roads Animal Rescue, a board member of the Urban League of Oklahoma City, and a proud member of Leadership Oklahoma City Class 38.
Ashley graduated magna cum laude as a Trustee Scholar from Boston University with a degree in Communications and a minor in Business Administration.
Erica Rockenstein is a Managing Director in LDWW’s Oklahoma City office. She currently leads client service, operations and brand strategy for the agency's work with the Chickasaw Nation.
Prior to joining the LDWW team, Erica was the Director of Strategy for Koch Comm, leading comprehensive digital marketing strategies for WinStar World Casino and Resort, as well as rebranding and journey mapping efforts for companies within the retail, data analysis and energy industries.
Erica began her career at VI Marketing and Branding in Colorado, providing award-winning support for the United States Air Force Academy athletic department, Colorado Springs Utilities and a variety of other B2B and B2C clients across the region. Prior to moving to Oklahoma City, Erica led VI’s Colorado office in Colorado Springs, spearheading business development and community awareness and behavior change campaigns for their Colorado based clients.
In 2014, Erica was awarded The Grand Peak, Best of Show by the Colorado American Marketing Association and a PRSA Silver Anvil for her work on the Colorado Springs Utilities drought campaign, helping Coloradoans save over 7.2 billion gallons of water.
Erica graduated from Colorado State University with a degree in Business Administration with a concentration in Marketing. Erica is heavily involved with the American Advertising Federation. Her most recent position being Chairman of the Board for the American Advertising Federation’s District 12.