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Embracing New Territory


5,700+ stories with reach of over 18 billion since the pandemic
12.5 million cruisers in 2023 carried, nearly back to pre-pandemic record
3.5M new cruisers sailed on Carnival ships in 2023.

For more than a decade, LDWW has partnered with Carnival Corporation and its family of nine brands to protect and promote the reputation of cruising as an exciting and memorable vacation option for travelers of all kinds and Carnival’s family of nine brands as the premier option for guests across the globe. In that time, Carnival has called upon LDWW to deliver public relations strategies including crisis and issues management, executive visibility, media relations, event support, and internal communications and to supplement those strategies with dynamic visual, multimedia and social media content.

A happy family playing on the deck of a Carnival Cruise.

After the pandemic shut down the entire global cruise industry for 16 months,

Carnival Corporation and LDWW initiated a multiyear integrated corporate communications campaign to support the company’s restart and business recovery, including PR, digital and creative efforts to promote the experience of cruising, boost positive perceptions amongst new and existing cruisers, and ultimately restore consumer confidence, brand trust and corporate reputation.

Staff Captaian Paolo Arrigo looking off camera.

The campaign reinforced the company’s positive narrative

around its mission to create happiness for guests through extraordinary cruise vacations, while operating safely and sustainably, and remaining committed to innovation, collaboration and the total guest experience.

Ongoing efforts include

Executive communications and visibility, global corporate PR, consumer media relations, content and creative, video and animations, employee communications, website development and social media management, all focused on the company’s comeback path to full recovery and growth.

A graphic detailing the various aspects of sustainability that is involved with a Carnival Cruise.
An aerial shot of a pool with people swimming in it.
Couple enjoying their Carnival cruise on the deck of the ship.
The deck of a Carnival Cruise with a vibrantly lit pool and many chairs.