Paid Media Manager
We’re looking for an experienced insights-driven paid media manager to join our team who will report to the Partner, Media. This person will work with team members in multiple capabilities (creative, digital, public relations, and strategy) to manage and develop high lever media strategies, provide paid content recommendations, work with and establish best practices for the agency and its media partner agency.
Overview
Specific expertise in Traditional and Digital media buying including OTT/CTV, Programmatic, Search, and Social to join and manage a unique media partnership.
To succeed in this role, you should be a skilled communicator and problem solver who can collaborate well with various internal and external teams, including account leads, content creators, media buyers, and ad operations. Knowledge of market research and a willingness to follow media trends are essential. Your goal will be to optimize media marketing campaigns to help achieve our client’s business goals.
You will be responsible for collaborating and managing media plans for various clients and budget sizes with our current paid media partner. You should have prior experience managing the activation of client media plans to ensure that media is performing optimally to achieve a positive ROAS for LDWW’s clients.
Responsibilities
This position is a critical component within LDWW, and requires comfort with occasional client contact, although not client ownership.
- Work alongside LDWW’s media partner agency as well as the internal brand, creative and account teams to help develop a holistic media strategy
- Develop media plans alongside our media partner agency based on clients’ goals and target audience. Media evaluation should include all appropriate channels with weighted budget investments based on clients’ media strategy, business objectives, and customer journey.
- Devise and structure campaign measurement strategies along with our Analytics Director
- Review media buys and contracts
- Propose and manage media flow charts and campaign budgets
- Assist in the strategic analysis of campaigns, and draw conclusions to improve performance
- Facilitate the media plan and tactical brief hand off with Project Managers
- Present media plans alongside Account Leads on key client accounts
- Assist on new business
- Connect how the media plan will be measured to form a continuous loop of strategic planning and accurate measurement.
Skills And Expertise
- Traditional and digital media planning experience
- Knowledge of campaign execution with DSPs, bid management tools, social buying platforms, ad servers, DMPs, and 3rd party data.
- Effectively manage multiple projects and competing priorities through intentional time management and good prioritization
- Excellent written and verbal communication skills
Requirements
Must be willing to travel regional/in-state 20% of the time. Must pass a background check and have a valid driver’s license and auto insurance.
Education and Experience
Bachelor’s degree in marketing, advertising, communications, or a related field, plus 4-6 years of media planning experience at an agency is preferred. Experience managing partners and vendors is required.
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