Public Relations Account Executive (Entry Level)
LDWW is looking for a Director (0-1 years of experience) to join its communications/PR team and assist on the firm’s work for nationally recognized brands. Looking for candidates who are strong writers, detail-oriented, proactive, collaborative and willing to learn.
Overview
Working at LDWW is a great opportunity to join a fun and interactive team doing great work in support of top brands and growing quickly across a flat organization. Our approach is to mentor and develop talent to give people opportunities for growth and leadership based on abilities and performance, beyond just years of experience, and we look forward to continuing to grow our firm alongside new team members who boost our ability to serve clients. The role includes the following capabilities and responsibilities, in addition to PR/comms basic requirements.
Responsibilities
Communications/PR/Media Relations
- Provide initial drafts of media materials (news releases, pitch emails, social posts, etc.) and develop writing skills over time.
- Pitch press releases and story ideas by phone or email to national, regional and trade journalists, across print, broadcast and online outlets and all media segments, as necessary.
- Learn fundamentals of media search tools, media research (Muck Rack, Google, news sites, etc.) to develop media lists for clients and their key initiatives, products, and services.
- Arrange interviews and editorial meetings with key journalists for clients’ spokespeople – in person or over the phone – work with account team to staff interviews. Discuss key topics with reporters, note key messaging needed for the interview and create comprehensive media backgrounders for all secured media opportunities.
- Follow relevant news sites and generate ongoing story ideas and topic angles.
Account Service/Client Relations
- Participate in client meetings/calls and accurately capture meeting notes, next steps, etc.
- Develop reporting skills, including ability to monitor, analyze and communicate results from PR/media and/or digital/social campaigns, along with monthly activity recap reports.
- Proactively provide ideas that strategically align with client business goals.
- Read daily about client industries for ongoing education and awareness.
Team/Workflow Management & Collaboration
- Demonstrate good teamwork and supporting both managers and teammates on client/agency work.
- Show willingness to jump in on projects or help other client teams, as needed.
- Proactively update team members on the status of work, key milestones and deadlines.
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