Social Media Manager
LDWW is looking for a Social Media Manager to support across client accounts. The ideal candidate for this position has experience working in in-house and agency settings, is a self-starter who is motivated to achieve measurable success across digital channels.
Overview
As Social Media Manager at LDWW, you will be responsible for developing, executing, and reporting on client social media copy, content, and campaigns. This position will play a critical role in planning, managing, and executing consistent tactics that offer engaging content across all social platforms and that integrate with other strategic communications tactics. The ideal candidate will be comfortable developing content for clients, specializing in low-fi content, social media listening and social media copywriting.
The candidate must be able to work collaboratively with the agency’s creative team to drive content that is engaging and forward-thinking in the social media space. While their responsibilities will be primarily organic in nature, they’ll be expected to work collaboratively with the paid social media team. Upon applying, please also provide a list of three brands you follow on social media, including one source of value and one area in need of improvement for each brand. Please also provide an example of one of your Social Media executions that you were particularly proud of and tell us why.
Responsibilities
- Create, curate, manage, and publish relevant, original content for organic social media channels, specifically TikTok and Reels.
- Monitor, listen, and respond to social media audiences to build brand awareness, trust, and cultivate new leads.
- Track social media trends and identify when and how to leverage those trends for clients.
- Develop and execute brand social media campaigns to help attract new customers and retarget existing audiences – including technical setup, creative, trafficking, testing/troubleshooting, and reporting.
- Measure, analyze, and report on goals and channel performance.
- Stay connected and informed on the best practices for social media.
- Assist Social Media Director in development of social media strategy and corresponding tactics for accounts.
Skills and Expertise
- 2-5 years experience in Social Media Marketing, in-house or agency, both preferred
- Knowledge of social media platforms including but not limited to Meta, X, LinkedIn, and TikTok
- Experience creating low-fi content for business accounts
- Experience tracking social media trends and leveraging trending data in organic content
- Extensive knowledge of Meta’s Business Manager, including all areas such as Business Suite, Ads Manager, Events Manager, Audiences, etc.
- Creative and able to think outside of the box to create unique and winning social media marketing campaigns
- Experience with third-party social media software, such as CapCut,, Hootsuite, Sprout Social, Loomly, or Social Report, with experience in Sprout Social preferred
- Proven track record of leading Social Media strategy for clients. Examples and/or portfolio will be requested.
- Ability to translate data and client objectives into strategic ideas
- Strong client facing presentation skills
- Critical thinker and problem solver
- Strong communicator and collaborator
- Self-starter, who excels in a fast-paced environment, with a growth mindset
- Ability to organize and prioritize multiple projects and deadlines with minimal oversight
Education and Experience
- Communications/Marketing (5+ years)
- In-house and Agency experience preferred
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