We’ll Put Our Best People On It.

Chris Cradduck is a senior communications lead and advisor for LDWW’s largest clients.

He holds a leadership position for Carnival Corporation, managing several areas of corporate communications. In addition, he supports reputation management, corporate marketing/content, brand communications, sustainability, technology initiatives and crisis communications.

He has over 20 years of multidisciplinary PR, communications and reputation management experience, and has served as a senior client lead for multiple large and complex client engagements for Fortune 100 and other top brands including Ford, DISH Network, General Motors, Qwest, Sprint, Hitachi, American Airlines, Cisco, Microsoft, Nortel, and the U.S. Army.

An award-winning industry expert, Ken is known for his unique ability in helping companies of all sizes achieve successful business outcomes. His reputation makes him one of the most sought-after strategists in the industry and his experience spans various high-profile client engagements in business sectors including aviation, real estate, consumer marketing, automotive, oil and gas, travel, and tourism.

His work has earned more than 200 communications industry awards and recognition by PR News as PR Professional of the Year and PR Week as a PR Professional of the Year finalist. His client engagements include American Airlines, ExxonMobil, Ford, Dean Foods, US Airways, Sprint, DISH Networks, Big 12 Athletic Conference, General Motors, and Omni Hotels & Resorts.

As Brand Director, Ken oversees corporate branding and identity, and creative communications.

With over 35 years of experience, Ken’s expertise ranges from strategic design and brand positioning in the technology and business-to-business space to interactive design applications for digital solutions. He has won more than 100 industry awards for his work with the Big 12 Athletic Conference, Carnival Cruise Lines, Crescent Real Estate, Hillwood Real Estate, Hines, Trammell Crow, as well as American Airlines and Bank of America.

Kristy Morgan manages the agency’s creative team and leads all creative, content and production strategies and executions. With over 17 years of advertising, design and production experience, she has managed award-winning campaigns for the Big 12 Conference, Future for Football and American Airlines. In the last three years she has led her team in accumulating over 40 industry awards.

Before joining LDWW, Kristy managed a nationwide design team as the Creative Services Director at H+K Strategies US and before that was Project Manager for the Visual Communications team of Weber Shandwick US. Before her agency work, Kristy spent four years as the Marketing Director for Downtown Dallas, Inc. and worked as a Communications and Design Specialist at the Modern Art Museum of Fort Worth.

Jeff Orth provides client leadership for the Big 12 Conference and consults with all of our client teams on brand marketing opportunities.

Jeff spent almost 20 years at Austin ad agency GSD&M building brands in global sports and entertainment, higher education, healthcare, packaged goods and retail. Jeff helped lead multiple award-winning campaigns for clients such as the PGA TOUR, Big 12 Conference, CBS Sports, Goodyear, Pacifico Beer, Lennox and Austin’s Seton Healthcare Family. The PGA TOUR and CBS Sports campaigns each earned a Bronze Cannes Lion.

Erica Rockenstein leads the agency’s digital and social team. She currently leads all client digital and social strategies and leads client relations for the Chickasaw Nation.

Before joining the LDWW team, Erica was the Director of Strategy for Koch Comm, leading comprehensive digital marketing strategies for WinStar World Casino and Resort, as well as rebranding and journey mapping efforts for companies within the retail, data analysis and energy industries. In 2014, Erica was awarded The Grand Peak, Best of Show by the Colorado American Marketing Association and a PRSA Silver Anvil for her work on the Colorado Springs Utilities drought campaign, helping Coloradoans save over 7.2 billion gallons of water.

Brandon Smulyan develops, implements, and executes public relations programs with an emphasis on corporate communications and media relations within the business, travel, real estate, technology and consumer industries.

He is the lead contact for SLING TV, Cars.com, Greyhound and DFW International, and co-leads the Future for Football campaign. He provides strategic counseling and account operations and services management to meet the goals and objectives of the clients. He also manages staff resources for the agency and will serve as a project manager on short-term engagements for LDWW.