Founded in 1972, LegalShield has assisted more than 30 million families through pre-paid legal services and put more than $600 million back in members' pockets. However, despite its 51-year-history, the company remained virtually unknown to the media. In fact, the brand averaged only 12 earned media placements in 2022.
In 2023, LDWW stepped in to help LegalShield shed its anonymity and build a strong media presence.
LDWW recognized this untapped potential and saw an opportunity to help LegalShield not only tell its story, but position itself as a key player in the legal services industry. With a strategic approach and focused efforts, LDWW aimed to transform LegalShield from a legal nobody to a media darling, all within the first few months of the partnership.
To break through the media noise,
LegalShield and LDWW crafted three “tentpole”
campaigns designed to bolster recognition, generate media coverage, and ultimately drive new members. Taking advantage of “newsjacking” opportunities and by conducting proprietary research, LDWW and LegalShield were able to capitalize on trends with a distinct, data-driven point of view.
Less than a year into the partnership
LDWW has generated never-before-seen results for LegalShield from its aggressive, cross-platform strategy, and LegalShield has seen headlines in major news outlets including the Associated Press, USA Today, MarketWatch, US News and World Report, and the Los Angeles Times. After just a few months, LegalShield expanded its scope with LDWW, adding in support for organic social media strategy and content development to amplify earned media and PR efforts across owned platforms.
