#WeRideTogether is a nonprofit created to cast light upon the endemic issue of sexual abuse in youth and amateur sports, making the sport environment safer for all athletes. In 2025, there was a significant amount of news surrounding sensitive topics like sexual abuse and misconduct. By engaging a multi-pronged approach with media, LDWW was able to use trending and relevant news as a way to introduce the Out of Bounds PSA video series and the #WeRideTogether organization, while also using data, campaign metrics and engaging experts to help tell a comprehensive and compelling story.
By executing key tactics,
LDWW kept #WeRideTogether, its experts and the Out of Bounds PSA series top of mind with media across sports, news, lifestyle, film, parenting and more on both a national and regional level. A multi-pronged approach of quick pitch check-ins, outreach timed to certain events and National Days (National Coaches Day, National Youth in Sports Day, etc.), as well as staying on top of relevant trending news ensured national and regional media were consistently aware of the organization, available experts and relevancy of the new PSA series.
As a result of consistent outreach efforts,
sharing relevant angles and offering credentialed experts, LDWW saw coverage in key cities including the Seattle, Chicago, Washington D.C., Indianapolis and San Francisco DMAs. And through continued national media outreach efforts, LDWW forged relationships with pivotal media, resulting in an inbound request from Front Office Sports on a breaking news story where one of our legal experts, Judge Rosemarie Aquilina, who was the presiding judge in the highly publicized Larry Nassar case, was interviewed and quoted in the final article.
To complement earned media efforts and expand the reach of Out of Bounds,
LDWW developed a paid media strategy grounded in relevance, responsibility and contextual alignment. By thoughtfully integrating paid and earned tactics, the campaign broadened its impact and earned recognition as a 2026 SABRE Awards North America finalist in the international and global campaign categories. Paid media played a critical role in expanding the reach of Out of Bounds, delivering education-driven content at global scale while maintaining sensitivity to the subject matter. Across platforms, the campaign exceeded established performance benchmarks, demonstrating the effectiveness of paid media in driving both awareness and meaningful engagement.