After diligent research and development of the campaign, LDWW not only managed the public launch of Future for Football in 2018, but continues to manage all aspects of the campaign for the client including marketing (website, advertising, social), creative (content production, storytelling, ad production), and communications (executive visibility and PR outreach), and provide strategic executive counsel (legislative, operational, marketing).
Future For Football has produced a number of award-winning video series and documentaries highlighting the camaraderie in the game and the benefits it brings to players, coaches, fans, and more. Watch them now on YouTube.
Future for Football is an initiative of the National Football Foundation.
With partners including the National Football League (NFL) and College Football Playoff (CFP), Future For Football is an unprecedented cross-platform marketing campaign aimed at increasing participation and driving positive perception of football by celebrating and sharing stories on the campaign’s website and social platforms that highlight the game’s positive impact on individuals, communities, schools and families.
Over six years, LDWW has ushered Future for Football
through a rebrand, developed a news bureau to uncover and magnify positive real-world stories, developed hundreds of pieces of original content, and sparked thousands of online conversations. In its first two years alone, Future for Football received more than 30 awards and accolades recognizing it for excellence in branded content, social video, social advertising, documentary filmmaking and integrated campaign development; among these are a Webby Award for Best Social Series and an official selection in the Maui Film Festival.
Throughout the 2023-2024 season
Future for Football placed a significant emphasis on participation messaging, particularly targeting grassroots engagement and highlighting the inclusivity and accessibility of the game. Future For Football’s robust League Locator tool has helped enhance participation by encouraging more people to get involved with a team to reap the many benefits of playing, like sportsmanship, leadership skills, physical development and personal growth.
