Founded in 2007 by CEO Dr. Chris Steven Villanueva, MB2 Dental became the first of its kind and fastest growing Dental Partnership Organization (DPO). MB2 Dental invests in private practices to help dentists achieve their goals with turnkey services that support objectives ranging from improving financial results through more efficient processes and buying power, to expanding their practice to additional locations or simply having more time to spend on leisure activities with family and friends.
Since 2022,
LDWW has been integral in managing and capitalizing on the massive growth MB2 has experienced in recent years. The agency’s efforts in brand strategy, lead generation through paid media, executive visibility and public relations has powered a growth in MB2 Dental’s roster to over 800 practices in 45 states.
On top of executing a total brand refresh and website design to reflect the growth of the company,
LDWW has put its integration model on display by establishing an umbrella campaign with a fresh look each quarter to promote MB2 Dental as the best place to practice dentistry. In order to fill the pipeline with prospects who fit the mold of an MB2 Dental partner, LDWW deployed a comprehensive digital and social strategy, media planning and buying, advertising and content production, storytelling through PR/Communications outreach and experiential marketing at tradeshows and events.
This campaign flips common dentists’ problems into perks,
with striking visuals and simple setup/punchline format, demonstrating the freedom, clinical autonomy and growth MB2 Dental partners enjoy. Specific lead generation tactics included direct mail, paid social advertising on Meta platforms and LinkedIn, digital ads on endemic sites and paid search. LDWW also built a custom dashboard so that performance tracking and optimizations could be made quickly and efficiently.
