LDWW supports WinStar in marketing it as a destination to the North Texas, Houston and Austin markets. In 2022, the agency concepted and executed a two-year campaign, Explore WinStar, to promote the expansion plans.
LDWW kicked off the campaign
with a dynamic approach
to celebrate their achievement of reaching 10,000 games
and reclaiming their title as the largest casino in the world. With targeted experiential creative, messaging and content aimed at the primary audiences of gaming and travel enthusiasts, the multi-faceted marketing approach included:
- Onsite activation with a digital experience
- Video and photography production for paid and earned channels
- Digital advertising
- Organic social media
- Email marketing
LDWW also developed and launched
a giveaway campaign
On WinStar’s digital platforms, including a unique landing
page, through an enter-to-win promotion. The goal was to boost social followers and engagement, increase search
and website traffic, and gather first-party data of new and
returning casino guests.
Our efforts during a 60-day period exceeded established benchmarks
Our efforts during a 60-day period exceeded established benchmarks and led to digital and onsite conversions that helped lead to real time optimizations and efficiencies.
Measurements
Our campaign brought 4,776 targeted patrons to the property after the initial announcement of the expansion. All videos saw a 86% video completion rate.
